基于战略、结构、能力的绿色供应链管理的实证分析

Chinese manufacturing brings China the opportunities for economic development but serious environmental issues as well. Increasingly Chinese companies have realized that green supply chain management (GSCM) is a key strategic issue with the potential for a lasting impact on organisational performance. Previous literature focus on examining green supply chain management practices, which describe "what" involves in the green supply chain management. However, considering the challenges faced by Chinese manufacturing, it's quite important and urgent to provide them "how" to effectively manage green supply chain to improve firm performance. Thus, based on the combined strategy-structure-performance paradigm and resource-based view, this project proposes a perspective of "strategy-structure-capability-performance". It notes the alignment of strategy and structure is needed for green supply chain effectiveness. when necessary resource and capabilities, such as green supply chain integration and green innovation capability, are developed as a result of the fit of the strategy and structure, do firms achieve competitive advantage and improve firm performance. Data will be collected from four representative regions in China, including Tianjin, Shanghai, Chongqing, and Guangzhou. Empirical methods are used to test the theoretical models. This study will enrich and extend GSCM theories, and provide guidelines for Chinese companies to effectively implement GSCM.

“中国制造”给我国带来经济发展的同时，也带来了严峻的环境问题。因此，我国企业需要不断丰富环境管理和绿色供应链管理的理论指导。前人对绿色供应链管理的研究对象往往是企业的绿色供应链管理活动，它描述了绿色供应链管理的内容，然而，考虑到我国企业的绿色供应链管理实践水平普遍较低，且难以从中获益的现实，它们急需能帮助解释“如何”有效地管理绿色供应链的理论和实证研究。因此，本项目基于战略-结构-绩效理论和资源观，对我国的绿色供应链进行研究，提出”战略-结构-能力-绩效”模型：企业需要建立相匹配的战略和结构，当匹配的战略和结构发展出绿色供应链整合，绿色创新能力被发展，企业因而获得竞争优势，实现绩效的提高。本项目将在我国的天津、上海、重庆和广州四个主要的有代表性的地区来收集数据，使用实证的研究方法来验证提出的理论模型。本项目将拓展绿色供应链管理的理论，为我国企业提供符合国情的绿色供应链管理实践指导。

“中国制造”给我国带来经济发展的同时，也带来了严峻的环境问题。因此，我国企业需要不断丰富环境管理和绿色供应链管理的理论指导。本项目主要研究如何有效地管理我国企业的绿色供应链实践，从而提高企业绩效的可行理论及实践框架路径。采用多理论视角，本项目基于战略、结构、能力对我国的绿色供应链管理进行研究，探讨在企业如何有效匹配供应链的战略和结构，以发展绿色供应链管理必要的资源和能力，从而提高企业绩效。本项目总体分为以下三方面内容研究：1）研究外部环境和企业内部元素对企业建立绿色战略导向、开展绿色供应链管理的影响；2）探索企业战略层和结构层相匹配的绿色供应链管理对发展企业绿色能力，从而提高企业绩效的积极作用；3）深入到具体行业，以挖掘可行有效的绿色供应链管理发展路径。基于上述内容的研究实证结果，是对传统供应链管理理论在绿色领域的拓展应用，也补充现有关于绿色供应链管理的理论和认知，同时，基于中国数据，结合我国特殊的文化背景，研究结果为我国企业提供了可借鉴的有效管理绿色供应链的模式和路径。