基于核心信息资产的电子平台价值创造

The project is driven by IT productivity paradox and big data paradox. It focuses on the IT-enabled platform value creation and innovation. The applicant will investigate IT-enabled capability on platforms and the value creation process from the core information assets represented by application program interface (API) to innovation on digital platforms. The project aims to answer two questions: how to open core information assets including data, infrastructure and intellectual properties for novel IT capability on platforms through API, and consequently accelerate digital innovation of products, services and processes and create business value on platforms. The project will empirically examine theorized hypotheses by conducting surveys on platform enterprises and collecting secondary platform datasets for econometric analyses. The applicant has long focused on the area of IT business value and has accumulated a solid foundation for this topic. Research findings have published in top journals in information systems: MIS Quarterly and Journal of Management Information Systems, as well as top management journals: Journal of Marketing, Marketing Science and Journal on Computing, in recent 5 years. Given the long-term high quality research output, the applicant has been invited to serve as Associate Editor and Editorial Review Board member in 3 international journals: Journal of Association for Information Systems, Journal of Global Information Management and IEEE Transactions on Professional Communications. The research is expected to make important theoretical contributions to the information technology business value and innovation research under digital platform environment. The applicant will also actively explore the information system theory advances based on China practices.

本研究基于对信息技术生产力悖论和大数据悖论的反思，关注信息技术使能的电子平台价值创造过程，研究从企业核心信息资产到平台价值的创新机理。通过以应用程序接口(API)为代表的企业信息资源和能力开放方式，探索基于核心信息资产开放的平台商业价值创造过程，并进行基于企业问卷调研和平台二手数据计量分析的实证。研究将着重回答两个问题：1. API为代表的信息资产开放如何形成新的信息技术核心能力；2. 这样的能力如何促进电子平台及其参与者的创新和商业价值实现。申请人及其团队长期着力于企业信息技术商业价值研究，积累了较好的研究基础，成果发表在信息系统权威期刊（如MISQ、JMIS等）和管理学权威期刊（如JM、MS、JOC等）上。本研究预期对电子平台环境下的信息技术商业价值和创新研究做出重要理论贡献，并将积极探索基于中国实践的信息系统理论创新。

在项目执行中，课题组重点关注信息技术使能的电子平台价值创造过程，以API（应用程序接口）等信息资产开放对平台价值创造的影响为主要研究问题，分别从产品设计、企业策略和技术应用角度探索了：1）API开放对平台生态发展的影响及其机理, 平台-APP之间的集成设计对用户溢出行为的影响及其机理；2）平台治理策略对生态发展的影响及其机理，数据投资对企业市场价值的影响；3）信息技术对在线社区中用户竞争的影响。同时，课题组也开展了与信息技术使能相关的问题研究，包括：人机协同决策的弱点，算法赋能的用户特征识别等。根据具体研究问题的不同，课题组灵活采用二手数据分析、田野实验、实验室实验和算法开发等方法，取得了良好的效果。截止当前，课题负责人共发表标注基金资助的论文14篇，录用1篇；其中5篇发表/录用在UTD期刊，包括MIS Quarterly, Production and Operational Management, Marketing Science, Journal of Marketing, 和INFORMS Journal on Computing；其他论文也发表在国内外高水平期刊上，包括Decision Support Systems, Information & Management, Journal of American Information Science & Technology, Journal of the American Medical Informatics Association，IEEE Transaction on Professional Communication, Journal of Travel Research, 以及管理科学学报。总的来说，课题组高质量地完成了课题研究，研究成果深入探索了IT使能的平台价值创造机制，从产品、策略和技术三方面得到的成果对平台治理具有显著的理论贡献和现实意义。