演化博弈视角下视频类知识付费内容著作权侵权风险分析及治理机制研究

The issue of copyright infringement has become the main obstacle for the development of the paid knowledge content video. To solve this problem, this project focuses on the theory, method and application of the risk analysis and the risk governance mechanism of the copyright infringement of the paid knowledge content video from the perspective of risk management under the framework of evolutionary game analysis. The main purposes of this project are: (1) to identifying the risk factors by exploring and analyzing the subject, the responsibility and the types of the risks of the copyright infringement of the paid knowledge content video and to reveal the formation and evolutionary mechanism for the infringement; (2) to evaluate the risks of the copyright infringement for the paid knowledge content video and to study and improve the measures and policy suggestions on the copyright protection of the paid knowledge content video by discussing the transaction of the copyright using the approach of the Principal-Agent relationships analysis. The main research contents include: (1) the risk analysis of the copyright infringement for the paid knowledge content video; (2) the evaluation of the copyright infringement for the paid knowledge content video; (3) the governance mechanism of the copyright infringement for the paid knowledge content video. The research outcomes have important theoretical and practical significance to the development and perfection of the theories of the risk management and information resource management and can provide guidance theoretically and significantly for the paid knowledge content video and the others paid knowledge content.

著作权侵权问题已成为制约视频类知识付费市场高速发展的主要瓶颈。为了破解该问题，本课题从风险管理的视角切入，在演化博弈的分析框架下，围绕视频类知识付费内容的著作权侵权风险分析及治理机制展开系统的理论、方法及应用研究，探析视频类知识付费内容著作权侵权的主体、责任、类型等内容，识别清楚引发侵权的风险因素，揭示风险形成和演化机理，评估视频类知识付费内容著作权侵权的风险，剖析视频类知识付费内容著作权交易委托代理关系，研究完善我国视频类知识付费内容著作权保护的措施和政策建议。主要研究内容有：(1)视频类知识付费内容著作权侵权风险识别；(2)视频类知识付费内容著作权侵权风险评估；(3) 视频类知识付费内容著作权侵权风险治理机制。研究成果不仅对完善和发展网络著作权侵权风险管理理论和信息资源管理理论具有重要的理论价值，而且还可用于指导视频类知识付费内容或其他类知识付费内容著作权侵权风险的管理实践。

视频类知识付费行业是知识付费行业细分的重要领域，是我国数字经济的重要组成部分。其在互联网时代快速发展的同时，也伴随着著作权侵权问题，严重损害着政府公信力、平台经济利益、创作者和用户的合法权益。如何从政府的角度出发，运用行政手段治理著作权侵权问题，落实中共中央《关于强化知识产权保护的意见》，对于实现视频类知识付费行业的长期、稳定、健康发展具有重要意义。.课题基于公共治理的视角，运用文献研究法、问卷调查法、专家咨询法和数学模型法，在借鉴公共治理理论、演化博弈论、利益相关者理论的基础上对视频类知识付费内容著作权侵权问题及其治理进行了深入研究。主要内容包括：(1)通过用户调查问卷，梳理视频类知识付费内容著作权侵权现状及侵权中存在的问题；(2)构建了视频类知识付费内容著作权侵权风险评价的指标体系；(3)进行视频类知识付费内容著作权侵权的多主体关系分析，构建“政府监管部门与知识付费平台、知识付费平台与用户、政府监管部门与用户”三组演化博弈模型，并进行演化博弈均衡策略分析，通过Matlab软件对博弈结果进行模拟仿真和检验；(4)提出了公共治理视角下视频类知识付费内容著作权侵权问题治理的对策建议。结果表明：在满足一定条件下，政府与知识付费平台达到（积极监管，控制）的视频类知识付费内容著作权侵权问题治理理想状态；实现用户与知识付费平台（不侵权，控制）的视频类知识付费内容著作权侵权问题治理理想状态；实现政府与用户（积极监管，不侵权）的视频类知识付费内容著作权侵权问题治理理想状态。该研究对于视频类知识付费内容著作权侵权问题治理具有积极的理论与实践意义。