消费者支付意愿差异下的再制造供应链决策与优化

This project investigates the collaboration and optimization of remanufacturing supply chains with disparities in consumer willingness to pay, from the perspective of enterprise decision-makers. With the remanufacturing supply chain as the object of study, this study integrates the features of consumer willingness to pay, describes the related factors and the formation mechanism, and depicts their mapping (functional) relations. This project considers the impacts of product prices on recycling mode, inventory optimization, web design, marketing and many others; it explores the impacts of the product quality on the optimal pricing and the choices of quality levels; it investigates the impacts of the channel preference on the strategic choices of competitive members and the decisions of services; it looks at the impacts of the attitudes towards risks on production optimization and the construction of flexible supply chains; and it examines the impacts of the guidance of low carbon and the awareness of environmental protection on resource allocation and coordinated optimization. In this project, the resource allocation in remanufacturing enterprises is conceived as the decision variable; the factors of product prices, product quality, channel preference, the attitudes toward risks and the social environment are considered as status variables; the conditions of economy and environment in remanufacturing supply chains are viewed as goal constraints; the profit maximization in remanufacturing supply chains are taken as objective functions, multi-objective models of decision making and optimization in remanufacturing supply chains are deduced and constructed through theoretical modeling and empirical analyses, thus formulating corporate decision making and optimization schemes. This study aims to enrich a growing body of knowledge relating to the management of remanufacturing supply chains and provide some guidance on the operation of remanufacturing supply chains.

本项目旨在从企业决策者角度研究消费者支付意愿差异下的再制造供应链协调与优化问题。以再制造供应链为研究对象，结合消费者支付意愿特征，描述其影响因素及形成机制，刻画其映射（函数）关系。研究产品价格影响的回收模式、库存优化、网络设计及销售等问题；研究产品质量影响的最优定价及质量水平选择等问题；研究渠道偏好影响的成员竞争策略选择与服务决策问题；研究风险态度影响的生产优化及柔性供应链构建等问题；研究政府低碳引导与环保意识影响的资源配置与协调优化问题。以再制造企业的资源配置为决策变量，以产品价格、产品质量、渠道偏好、风险态度和社会环境因素为状态变量，以再制造供应链经济与环境条件为目标约束，以再制造供应链利润最大化为目标函数，通过理论建模和实证分析，演绎构建再制造供应链决策与优化多目标模型群，制定企业决策与优化方案。力求在理论上丰富再制造供应链管理体系，在实践上指导再制造供应链的运作。

再制造供应链中消费者支付意愿受到产品价格、产品质量、渠道因素和社会环境的影响。同时这些因素也影响了供应链的优化与协调。本项目从这四个因素为切入点，深入剖析再制造供应链中存在的生产、销售、竞争与质量选择等问题。. 产品价格因素影响消费者支付意愿差异下的再制造供应链决策：通过考虑再制造产品价格对消费者支付意愿的影响，探索了再制造供应链回收及销售创新模式，分析了再制造供应链库存设置机制，构建了再制造供应链优化网络模型以寻求产品价格因素影响下的再制造供应链各环节最优策略。. 产品质量因素影响消费者支付意愿差异下的再制造供应链决策：分别以新产品质量和回收产品的质量为切入点，充分考虑产品质量以及使用寿命终结后的再制造问题以延续产品的性能与价值。在再制造产品的生产阶段充分考虑其质量以满足消费者的要求，通过构建再制造供应链生产、定价、回收模型，寻求再制造供应链整体利益的最优决策。. 渠道偏好因素影响消费者支付意愿差异下的再制造供应链决策：通过构建博弈分析模型，分析了渠道偏好系数、回收率等参数对再制造供应链决策与协调作用。研究了渠道偏好对再制造供应链的渠道结构、竞争与合作关系的影响，探索了再制造供应链成员的合作均衡策略，寻求再制造供应链各方协调的契约与激励机制。. 社会环境因素影响消费者支付意愿差异下的再制造供应链决策：从政府补贴和企业社会责任的视角，研究了再制造供应链的经济效益、环境效益以及社会福利。政府可通过制定税收和(或) 补贴的低碳引导政策，影响不同类型消费者对新产品及再制造产品的支付意愿，引导再制造产业实现动态可持续发展。. 上述研究以再制造供应链为研究对象，研究结果为再制造供应链中的企业以及政府部门提供了决策依据。为再制造供应链管理提供了理论与方法支持，丰富了再制造供应链管理理论体系。