动态联盟的伙伴选择和利益分配机理研究

The selection of parterners and benefit distribution mechanism on virtual enterprise, which is the organization structure quickly responding to emerging market opportunity in 21st century, are studied in this program. The following research are carried out: the executive strategy and principles of virtual enterprise, the quantitative modeling and analyse about the selection of parterners, and the mechanism of benefit distribution. Then the following results are known: the organization structure and design, the selection model of parterners based on Internet under the network environment, the benefit distribution method by using hypergame based on bounded rationality, the cooperation mechanism design of virtual enterprise based on game theory, and the option analysis of virtual enterprise. These results can be used to guide the practices.

本项目围绕当前各种企业的组织形式中热点问题---动态联盟进行研究。动态联盟将成为21兰推笠瞪婧头⒄沟闹饕问健Ｑ芯慷说男问健⒎⒄埂⒊沙ず徒馓宓墓讨恚ǎ菏凳┑恼铰杂朐颉⒖⑵笠祷疃淖橹鞒掏肌⒉罹喾治觯罢液诵哪芰推兰鄯椒ā⒃擞孟低撤抡婀ぞ叨杂诙私：头治觯范ǖ幕锇橛牖锇橹涞睦娣峙洹