竞合对新创农业企业成长性绩效的影响机制研究

This research adopts the perspective of agricultural economics and strategic management to study the agricultural fields of the core issue “the influence mechanism of competing on growth performance in new venture”, with the theory of resources view, organizational learning , dynamic capability and relational embeddedness. Then define the connotation of “co-opetition”. This research adopts the perspective of agricultural economics and strategic management to study the agricultural fields of the core issue “the influence mechanism of co-opetition on growth performance in new venture”, with the theory of resources view, organizational learning , dynamic capability and relational embeddedness. Then define the connotation of This research adopts the perspective of agricultural economics and strategic management to study the agricultural fields of the core issue “the influence mechanism of co-opetition on growth performance in new venture”, with the theory of resources view,organizational learning, dynamic capability and relational embeddedness. Then define the connotation of “co-opetition” and “the growth performance of new venture”. Building a conceptual model of relationship between co-opetition and new agricultural enterprise growth performance. Analyzing the mediating and moderating effects of organizational learning, dynamic capabilities, resource acquisition, relational embeddedness and other factors. And accordingly put forward a series of hypotheses. It development some scales about co-opetition and new agricultural venture growth performance. According to the data questionnaire survey of 200 new agricultural ventures from Hunan, Henan, Chongqing, Jiangsu, Guizhou 5 provinces, confirm the model and hypotheses by using structural equation model, correlation analysis and multiple regression, in order to find the influence mechanism of co-opetition on growth performance in new agricultural ventures. Then through case studies and model analysis,it will presented microscopic response mechanisms of oriented growth performance for new agricultural enterprise. The results will provide a new micro perspective to study the organization of agricultural industrialization, will provide technical reference for the agricultural enterprises to make development strategy and the government to formulate support policies.

本研究采用农业经济学和战略管理视角，综合运用资源观理论、组织学习理论、动态能力和关系嵌入性理论，围绕农业领域中“竞合对新创企业成长性绩效的影响机制”这一核心问题展开研究。对竞合和新创企业成长性绩效的内涵进行了清晰界定和维度梳理，构建了竞合与新创农业企业成长性绩效关系的概念模型，验证了组织学习、资源获取、动态能力、关系嵌入性等因素在上述关系模型中所起的中介和调节效应，并据此提出系列假设。针对竞合和新创农业企业成长性绩效开发了量表，通过对湖南、河南、重庆、江苏、贵州5省市200家新创农业企业问卷调研所获数据，采用结构方程模型、相关分析和多元回归分析对模型和假设进行验证，从而找到竞合对新创农业企业成长性绩效的影响机理。随后通过案例研究和模式分析提出新创农业企业面向成长性绩效的微观响应机制。相关成果将为农业产业组织研究提供新的微观视角，为新创农业企业确定发展战略和政府制定相应扶持政策提供技术参照。

将竞合与新创农业企业绩效做匹配研究，选择动态能力、组织学习、资源获取作为中介变量，行业类型作为研究模型的调节变量，探讨竞合行为在农业企业新创阶段发挥最主要作用的内在机制，深入剖析竞合对处于新创期的企业绩效的作用路径、形式、程度及影响因素，研究构建了竞合及其维度与动态能力、组织学习、资源获取相互作用进而影响绩效的系统模型，从理论上解释新创农业企业绩效产生差异的竞合原因。研究通过实地访问和网上调查方法，针对全国范围内340家新创农业企业进行了问卷调查，回收有效问卷为310份，占91.18%。分别建立了结构方程模型、多重中介效应模型，借助Amos软件和Spss软件，采用层次分析、相关分析和多元回归分析等方法验证了企业家精神、组织学习能力、动态能力和资源获取能力、行业特征等因素在竞合影响新创农业企业成长性绩效过程中所起的作用。.研究主要从以下六个方面展开研究并获得了一些重要结论：.（1）科学界定了竞合的内涵与维度；（2）系统探讨了新创农业企业竞合关系的基本逻辑、演化机理及治理策略；（3）初步构建了新创企业竞合关系的概念模型——“四方”主体参与竞合模型；（4）科学设计了新创农业企业成长性绩效评价指标体系及评价方法；（5）客观探索了新创农业企业成长性绩效的影响因素。（6）系统揭示了竞合对新创企业绩效的作用机理，从中找出相关变量在竞合在新创农业企业成长性绩效形成过程中的驱动机制。.研究构建了新创农业企业成长性战略分析的理论框架，阐释了竞合对新创农业企业绩效影响机理，明晰了新创农业企业权变选择竞合战略的理论标准。这将为寻找新创农业企业绩效优势驱动源以及为基于多要素互动行为视角探索新创农业企业绩效的形成机制提供有价值的理论参考，在一定程度上丰富了新创农业企业成活率的研究思路。相关成果将为农业产业组织研究提供新的微观视角，为新创农业企业确定发展战略和政府制定相应扶持政策提供技术参照。