在线个性化定制中可用需求的识别、转化与交互环境研究

This project focuses on discussing on-line personalized customization, and the aim is to propose the key technologies and a support mechanism for identification and transformation of usable demand in on-line personalized customization, based on the combination of hypothesis test, data fuse, optimal decision and on-line interaction technology. The research content includes product character, adaptability analysia and product personalization degree of on-line personalized customization, interactive degree and interactive environment.The adaptable product category of on-line personalized customization will be studied based on product character analysis.The characters of consumer on-line interactive behavior will be analyzed, and the deep mining and identification technology of usable demand will be discussed, based the integration of different on-line interactive technology. The identification and representation, capturing, and transformation of usable demand in on-line personalized customization will be discussed, based on theory model analysis. The protection of consumer's privacy, share and protection of intellectual property, which is co-created by consumer and enterprise without contract during on-line interaction, will be studied for the privacy and intellectual property issues during on-line interaction.Based on case study and verification, successful case and support mechanism will be proposed for adaptable product category selection, interaction mode choosing, usable demand capturing and product design parameter transformation in on-line personalized customization, and institutional suggestion will be proposed for on-line personalized customization disseminate and apply.

以在线个性化定制为研究对象，运用假设检验、数据融合、优化决策及在线交互技术，将产品特征、在线个性化定制适用性与定制化程度、交互深度与环境引入研究范畴，重点研究在线个性化定制中可用需求的识别与转化技术、交互环境与保障制度。基于产品特征，分析在线个性化定制的适用类别；基于在线交互技术，分析消费者在线个性化定制行为特征，研究有效需求的深度挖掘与鉴别技术。通过理论模型，研究在线个性化定制中可用需求的识别、获取与转化技术。针对在线交互过程中涉及的隐私和知识产权保护问题，研究无特定契约关系下隐私权保护及知识产权的共享与保护机制。通过实例验证，为在线个性化定制的产品类别选择、交互方式选取、可用需求获取及设计参数转化提供成功案例和保障机制，研究提出促进个性化定制技术推广应用的制度建议。

以在线个性化定制为研究对象，运用假设检验、数据融合、优化决策及在线交互技术，将产品特征、在线个性化定制适用性与定制化程度、交互深度与环境引入研究范畴，重点研究在线个性化定制中可用需求的识别与转化技术、知识获取与处理技术、交互环境与保障制度。基于产品特征，分析在线个性化定制的适用类别；基于在线交互技术，分析消费者在线个性化定制行为特征，研究有效需求的深度挖掘与鉴别技术。通过理论模型，研究在线个性化定制中可用需求的识别、获取与转化技术。针对在线交互过程中涉及的隐私和知识产权保护问题，研究无特定契约关系下隐私权保护及知识产权的共享与保护机制。. 研究主要完成：1）针对在线个性化定制的适用产品类别选择问题，重点研究了在线个性化定制的产品特征、在线个性化定制的适用产品类别选择机制及在线个性化定制的适用性研究与选用决策；2）在消费者在线个性化定制交互模式研究方面，重点分析了在线个性化定制的交互模式、方法和内容，提出了消费者在线个性化定制交互模式、在线个性化智能交互模型及企业与专业级用户的协同创新设计模式；3）针对在线个性化定制中个性化需求信息的获取及转换处理技术，重点研究了在线个性化定制消费者个性化可用需求界定与获取、消费者个性化可用需求与设计知识映射研究、个性化产品设计知识挖掘研究；4）研究了在线个性化定制中无特定契约关系双方隐私保护及知识产权共享与保护机制，提出了人才培养模式改进及其建议。. 通过上述主要研究，为在线个性化定制模式的应用与实践提供了关键的技术支持，并形成了促进个性化定制技术推广应用的制度建议。