平台供应链双边众创与协调优化

The project address the two-sided operational structure of platform supply chain, which consists of platform operator, demand-sided consumers and supply-sided suppliers. Other than the existent product-centered platform supply chain operations researches, the project will contribute to the literature on two-sided crowd innovation and its value realization in platform supply chain. Both demand-sided crowd innovation and supply-sided innovation demand will be taken into account. Consumers’ behavioral motivations for innovation will be investigated first, then the material and non-material payoff behind these motivations will be formalized. Additionally, the project will disclose the operational pattern and principle in platform supply chain throughout the innovative cycle including collection, evaluation, adoption, release and realization of innovative ideas. Based on these, the interaction among supply chain stakeholders will be analyzed game-theoretically. For such purpose, crowd innovation focused cooperative patterns and contracting forms will be proposed, and a series of two-sided crowd innovation models and coordination mechanisms will be developed. Finally, the governmental inducement and its impact on two-sided crowd innovation will be further discussed. The research findings will help to enrich platform supply chain operations theory from the perspective of two-sided crowd innovation, and provide several managerial insights, which endows the project with both theoretical value and practical significance.

本项目以由平台运营商、需求侧消费者、供给侧供应商所构成的平台供应链双边运作结构为基本研究背景。有别于以产品供求为重点的已有平台供应链运作研究，本项目则重点关注平台供应链下的大众创新及其价值实现议题，综合考虑需求侧的消费者大众创新和供给侧的供应商创新需求，厘清消费者创新行为动机，探究和刻画其背后的经济性和非经济性因素；探悉从创新灵感收集、评估、采纳、发布到价值实现整个众创周期中平台供应链运作模式与机理；分析平台供应链各方间的博弈关系，提出聚集于众创的平台供应链合作模式和契约形式并分析建模，发展出一套众创双边市场模型和协调机制；最后上升到宏观层面考虑政府在平台双边众创模式下的政策引导及影响。预期成果将既是对平台主导双边众创的理论探索，又是平台供应链运作理论的有益发展，为双边背景下大众创新实践和机制设计提供一定参考。

本项目在平台供应链双边结构框架下，从运作层面对平台供应链下的大众创新及其价值实现问题开展研究，涉及到从创新灵感收集、评估、采纳、发布到价值实现整个众创周期中的运作协调与决策优化。具体来说，就是要综合考虑需求侧的消费者大众创新和供给侧的供应商创新需求，厘清消费者创新动机，对这些行为因素加以形式刻画；探悉整个众创周期中平台供应链运作模式与机理；分析平台供应链各方间的博弈关系，提出聚集于众创的平台供应链合作模式和契约形式并分析建模，发展出一套众创双边市场模型和协调机制；最后上升到宏观层面考虑政府在平台双边众创模式下的政策引导及影响。总的来说，本项目在大众创新阶段要实现“平台主导消费者形成有价值的创新灵感”和“平台主导企业和消费者创新形成有效的协调机制”这两个研究目标，而在创新灵感的价值实现阶段，要实现在上述协调机制下实现平台供应链各方的有效价值分配。此外，本项目组还对行为运作和低碳环保等相关问题展开研究。截至目前，本人依托项目组已经发表本人依托本项目已经发表 10 篇期刊论文（含已接收待刊，均标注本项目批准号 71801073）。.相关研究发表于 Transportation Research Part E: Logistics and Transportation Review, Emerging Markets Finance and Trade, International Journal of Logistics Research and Applications, Computational Economics, Journal of Modelling in Management 等国际主流学术期刊。目前累计Google学术引用40余次