基于公平关切的零售商主导型低碳供应链减排、定价与促销的动态策略与协调机制

Under the background of low-carbon economy, how to solve the dilemma of low-carbon but high-price of low-carbon products, promote sales of low-carbon products, and ensure the healthy and stable development of the low-carbon supply chains, is an important practical problem that needs to be solved urgently. This project focus on the retailer-dominated low-carbon supply chains, which is dominated by large retailers such as Wal-Mart. We take the carbon emission reduction decisions of suppliers and the pricing and promotion decisions of retailers together, and introduce the preference of status-seeking with fairness concerns into the long-term dynamic strategies interaction process of the retailer-dominated low-carbon supply chains to build differential game models. By solving and analyzing these differential game models, we try to find the long-term dynamic equilibrium strategies. On this basis, the project reveals the influencing mechanisms of fairness concerns, carbon quota, and some other important factors in reality, on supply chain operations and important measures, such as carbon emission levels, goodwill of low-carbon products, and supply chain efficiency. Finally, the project designs coordination mechanisms to realize the long-term cooperation and dynamic coordination of the retailer-dominated low-carbon supply chains with fairness concerns. The findings of this project can provide theoretical support and practical guidance for retailer-dominated low-carbon supply chains members.

在低碳经济背景下，如何破解低碳产品“低碳高价”的困局、促进低碳产品的销售、推动低碳供应链健康稳定发展成为一个亟待解决的重要现实问题。本项目以零售商主导型低碳供应链为研究对象，从动态演化的视角将公平关切因素引入零售商主导型低碳供应链的长期博弈和策略互动过程中，通过构建零售商主导型低碳供应链减排、定价与促销的长期动态博弈模型，推导出供应商减排、零售商定价与促销的动态均衡策略，分析消费者低碳偏好、政府碳配额、碳交易价格、公平关切等因素对低碳供应链动态均衡策略的影响机理，探究低碳产品商誉和碳减排量的演化轨迹和稳态及其影响机制，以及设计基于公平关切的零售商主导型低碳供应链的动态协调机制以实现供应链的长期合作及动态协调，为低碳环境下的零售商主导型低碳供应链管理实践提供理论支持。

在低碳经济背景下，如何破解低碳产品“低碳高价”的困局、促进低碳产品的销售、推动低碳供应链健康稳定发展成为一个亟待解决的重要现实问题。本项目将公平关切、互惠等行为因素引入低碳供应链的策略互动过程中，通过构建低碳供应链减排、定价与促销的动态博弈模型，推导出供应商减排、零售商定价与促销的动态均衡策略，分析消费者低碳偏好、公平关切、互惠、碳配额、碳交易价格等因素对低碳供应链动态均衡策略的影响机理，探究低碳产品商誉和碳减排量的演化轨迹和稳态及其影响机制，以及设计考虑行为因素的低碳供应链的动态协调机制以实现低碳供应链的长期合作及动态协调。此外，项目组还对供应链以旧换新策略、疫情背景下的供应链中断问题进行了探索性的研究。在三年项目执行期内，本项目按照既定的研究计划，围绕研究目标取得了一系列理论研究成果，项目组已经完成学术论文10篇(含在线发表，录用待刊，投稿中)，在国家一级出版社出版学术专著1部。通过本项目的研究，一方面发展和深化了低碳供应链的理论研究，另一方面也有助于行为运作管理理论创新。本项目所开发的模型及其揭示的影响机理，可以帮助低碳供应链企业在低碳产品市场成长与发展过程中更好地进行优化决策。本项目研究成果将对破解低碳产品“低碳高价”的困局、促进低碳产品销售、推动低碳供应链健康稳定发展提供理论支持。