新零售环境下我国大城市商业中心演进与重构研究

"New retail" is a sales model supported by Internet, Internet of things and intelligence, which integrates physical retail and e-commerce. It realizes the integration of production and consumption, and drives the association and reorganization of people, goods and shop, thus affecting the organization of physical business space. .Based on the trend analyses about flattening of sales pattern, unbounded consumer behavior, free location choice of commercial space, this study try to figure out the driving mechanism coming from consumer’s behavior, adaptive mechanism of sales behavior, driving mechanism of the virtual platform and big data and the interaction mechanism of the consumption and space in order to reveal the entity business on the response mechanism of new retail space; Using traditional data and mobile phone signaling data, this study will take Wuhan as an example, to quantitatively analyze scale, service area and distribution density of different levels of commercial center. With the coupling analysis of the commercial center and the consumption demand, this research tries to explores the transformation of commercial center, the adaptation of spatial scale, the evolution of different levels, and the adjustment of layout form. This study is also going to reveal the development trend of scales, the evolution of the level, the development of location and layout, and the evolution of the aggregation form of the commercial centers in big cities; From the perspective of interaction in "consuming behavior-place", this research will figure out the transformation, aggregation dynamics and reorganization law of urban physical commercial space. Finally, this study is going to propose a strategy for the optimization and reconstruction of commercial centers, including their development of business type, scale, levels and planning strategy of layout.

“新零售”是依托互联网、物联网和智能化，融实体零售和网络电商为一体的销售模式。其实现生产与消费一体化，驱动人、货、场三者的关联和重组，进而影响实体商业空间的组织。基于销售模式扁平化、消费行为无界化、商业空间区位选择自由化等趋势分析，研究消费行为的推动机制、销售行为的适应机制、虚拟平台和大数据的驱动机制、消费与空间的互动机制以揭示实体商业空间对新零售的响应机制；利用传统数据和手机信令数据，以武汉市为例，定量分析不同等级商业中心规模、影响范围、消费人群分布密度；通过商业中心与消费需求的耦合分析，探究商业中心业态转型、空间规模适应、等级结构演变、布局形态调整的趋势；揭示大城市商业中心的规模发展趋势，中心等级演进、区位和布局演进、聚集形态演进的规律；从“消费—空间”互动角度，研究城市实体商业空间转型、聚集动力和重组规律；提出商业中心优化和重构的响应策略，包括业态发展、规模、等级结构及布局规划策略。

“新零售”是依托互联网、物联网和智能化，融实体零售和网络电商为一体的销售模式。.其实现生产与消费一体化，驱动人、货、场三者的关联和重组，进而影响实体商业空间的组织。基于销售模式扁平化、消费行为无界化、商业空间区位选择自由化等趋势分析，研究消费行为的推动机制、销售行为的适应机制、虚拟平台和大数据的驱动机制、消费与空间的互动机制以揭示实体商业空间对新零售的响应机制；利用传统数据和手机信令数据，以武汉市为例，定量分析不同等级商业中心规模、影响范围、消费人群分布密度；通过商业中心与消费需求的耦合分析，探究商业中心业态转型、空间规模适应、等级结构演变、布局形态调整的趋势；揭示大城市商业中心的规模发展趋势，中心等级演进、区位和布局演进、聚集形态演进的规律；从“消费—空间”互动角度，研究城市实体商业空间转型、聚集动力和重组规律；提出商业中心优化和重构的响应策略，包括业态发展、规模、等级结构及布局规划策略。同时，在研究内容上有所扩充，在梳理了农村经济模式演变与“新零售”发展的基础上，对形成的农村集体经济模式——“盒马村”经济模式加以剖析，并分别对各相关利益主体提出针对性建议，用以推进“盒马村”转型。