乡村旅游集聚区类型结构、构建路径与效应评估研究

Rural-Tourism-Agglomeration (RTA) is the regional rural tourism products and business forms which is based on various types of rural tourism resources and tourism industry as the core and it is trends of localization with related industries in the process of regional economic development. From the perspective of industrial extension and amalgamation, the research explores the basic connotation and complexion of RTA systematically, which is based on the analysis of rural tourism industry development and growth mechanism, and combines the field survey data; From the perspective of the Tourism Destination Life Cycle Theory, the research analysis the stage and local characteristics of RTA’s development path to explore the general rules of RTA’s development and construction; After construction of evaluation system of RTA’s development, the research use ArcGIS, AMOS and other analysis techniques on the typical RTA（such as, Nanjing Gaochun international slow City, Taiwan Cingjing farm, Provence of France, et al.） to assess benefits on the development of local economy, society, culture and ecologic, et al, by which is through related index data about the development of RTA, in order to objective evaluation on development of RTA and providing theoretical guidance and practical reference for the future throughout the rural tourism comprehensive building and development. At the same time, the study has a very important practical and guiding significance to comprehend the current situation and development of RTA, correctly grasp the complex formulate rational plan, improve the overall level of service and reputation on local tourism; to avoid redundant and sprawl construction, ecological destruction, deletion of village, to provide theoretical guidance and practical reference for the construction of RTA in China.

乡村旅游集聚区是指依托各类乡村旅游资源,以旅游产业各要素为核心,由各种乡村旅游产品或业态所组成的乡村旅游集中发展的区域，它是乡村旅游在区域发展过程中与相关产业融合深化和地方化的产物。本研究从产业延伸与融合角度，通过分析影响乡村旅游发展的主要因素，根据实地调研资料，分析探讨乡村旅游集聚区的基本内涵、类型构成和功能特征，并借鉴旅游地生命周期理论，对乡村旅游集聚区的发展阶段及地方化进行研究，探寻乡村旅游集聚区成长、发展、成熟的基本规律；通过构建乡村旅游集聚区发展评价指标体系，运用ArcGIS、AMOS等技术，科学测算乡村旅游集聚区的产业融合程度，合理划分乡村旅游发展阶段，探求乡村旅游集聚区构建的主要路径。通过对南京高淳国际慢城、台湾清境农场、法国普罗旺斯等国内外典型案例的调查，实地了解乡村旅游集聚区在区域经济发展中的重要作用，科学评价乡村旅游集聚区发展建设的重要意义，分析探讨乡村旅游集聚区发展的现状和未来发展趋势，为我国乡村旅游集聚区的建设和健康发展提供理论指导和实践参考。

乡村旅游集聚区是乡村旅游发展到一定阶段融合发展的产物，其发展有利于推动旅游产业创新，提高区域旅游竞争力。项目主要对乡村旅游集聚区基本内涵、类型结构及功能特征进行了分析，从产业延伸与融合的视角，研究探讨了乡村旅游集聚区发展主要路径及动力机制，通过构建乡村旅游集聚区产业融合评价体系，科学测算了乡村旅游集聚区融合发展程度和发展阶段，并从生产、生活和生态角度，对乡村旅游集聚区发展的区域效应进行科学评价。项目首先对国内外乡村旅游综合体（集聚区）的研究进展进行了综述，运用偏离份额分析法，对江苏农业（乡村）旅游发展类型进行划分，探讨了江苏省乡村旅游的发展演化过程；其次，构建了城市群休闲农业（与乡村旅游）开发环境健康评价指标体系，解析了我国沿海六大城市群休闲农业与乡村旅游开发的环境健康与适宜性状况，并以浙江省为例，运用因子分析法，对区域休闲农业（乡村）旅游开发的风险进行评价，分析了浙江休闲农业（与乡村旅游）经营主体发展特征与空间演化；第三，通过建立乡村旅游产业发展水平的评价体系，对江苏省乡村旅游产业发展水平及空间差异进行了系统分析，并运用网络爬虫、火车采集器等大数据挖掘软件和技术，归纳总结了南京乡村旅游地游客网络关注度的相关特征，研究探讨乡村旅游地空间发展模式与营销策略；最后，以南京高淳国际慢城为例，从生产—生活—生态三个维度，创新性构建了乡村旅游集聚区发展的区域效应评价体系，定量测度南京高淳“国际慢城”的区域发展效应。相关成果对进一步加快我国乡村旅游集聚区的发展，提供了新的思路和理论依据，也为我国乡村旅游的未来发展提供了实践参考。项目资助发表论文41篇，待发表4篇，培养博士4名，硕士10名，尚有10博硕士在读。项目投入经费60万元，支出43.7789万元，各项支出基本与预算相符，剩余经费16.2211万元，剩余经费计划用于本项目研究后续支出。