面向零供关系改善的零售商主导型供应链运作优化策略研究

For retailers, having a powerful position in a channel of distribution presents both opportunities and challenges. Opportunities arise from deepening supply chain operations, while challenges mainly arise from poor retailer-supplier relationships. To mitigate these challenges, various government departments have issued related regulations since 2006, albeit with little positive effects. Eventually, the number of conflicts between industrial retailers and suppliers is rising constantly. Thus, developing requirements for high-level coordination and resolution of retailer-supplier conflicts has become a pressing issue. Our study aims to build decision-making models for retailer-led supply chain management which improve retailer-supplier partnerships, especially to provide an optimization framework for resolving conflict faced by powerful chain retailers. Additionally, how retailer-supplier partnerships influence the retail supply chain will be discussed..The main contents of this study are:.1. Provide a comprehensive understanding and integrated framework on how retailer-supplier partnerships influence the retail supply chain..2. Identify operational strategies, mechanisms of action, and properties of powerful retailers' automatic replenishment, marketing as well as supplier evaluation and supplier management activities to improve retailer-supplier partnerships..3. Develop a measurement index system and assessment model for supply chain performance and the dynamics of retailer-supplier partnerships..Our study will develop the supply chain operation theories and solve the problem of increasing conflicts between retailers and suppliers with a focus on powerful chain retailers.

渠道权力的掌控为零售商带来深化供应链外部一体化运作机遇的同时，也引发了零供关系严重对立的难题。虽然政府部门对此出台了相关规定，但企业界近几年来零供冲突更加激化，呼吁政府部门站在更高的角度，系统性地协调和处理零供关系问题。本课题旨在构建面向零供关系改善的零售商主导型供应链运作优化决策模型，通过供应链的优化运作，解决处于渠道优势地位的连锁零售企业面临的零供冲突问题，并探讨零供关系对零售商供应链管理的作用机制和影响。研究内容主要包括零供关系对零售商供应链管理的作用机制和影响研究，以改善零供关系为目标的强势零售商自动补货、市场营销、供应商评估及管理等运作策略、作用机制和性质研究，以及供应链绩效和零供关系测度指标体系与评价模型研究。本课题的研究将丰富和发展供应链运作管理理论，解决连锁零售企业面临的零供冲突问题。

渠道权力的掌控为零售商带来深化供应链外部一体化运作机遇的同时，也引发了零供关系严重对立的难题。研究零售商供应链运作管理的关键科学问题，具有重要的学术价值和现实意义。本项目构建了面向零供关系改善的零售商主导型供应链运作优化决策模型，通过供应链优化运作，解决处于渠道优势地位的连锁零售企业面临的零供冲突问题。三年来，我们在供应链运作管理对零售企业的作用和影响机制、零售企业物流与供应链系统绩效评估、供应链系统优化运作策略等方面取得了一些具有重要意义的研究成果。比如我们提出并解释了零售商和供应商之间市场地位和利润率存在的一个商业悖论机制，设计了新的零售物流中心绩效评价方法和零售企业供应商评估方法，提出了适用于我国连锁零售企业发展的创新商务模型和供应链解决方案等。这些研究成果与企业合作成功应用于商业实践，取得了显著的社会效益和经济效益。还为政府管理部门的科学决策提供了相关决策支持。项目研究进一步丰富和发展了供应链运作管理理论，促进了我国零售和物流等行业的进步和发展。