考虑顾客差异化的供应链库存与定价联合决策模型研究

The inventory and pricing joint decision problem in supply chain with customers differentiation is one of the important and hot topics in the academic research field of supply chain management. For different customer classes, we adopt diffferent decision strategies, we build the inventory and pricing joint decision models of supply chain, and we solve them with appropriate algorithms develped. That is important on the theoretical study as well as the practical value. The main research contents of this project includ: the fundamental operational mechanism and theoretical framework in the supply chain inventory and pricing joint decision system with multiple demand classes; the inventory and pricing joint decision models of supply chain with advance demand information and updating demand informtion by multiple demand classes; the joint inventory and pricing decision models in the perishable supply chain of E-business with multiple demand classes; the coordination operations mechanism in the inventory and pricing system of supply chain with multiple demand classes; and the applications of corresponding models and algorithms. The research purpose of the project is: In the joint inventory and pricing decisions of supply chain with multiple demand classes, we refine scientific works and their actual values, also we build practical methodology and algorithms. Those lead to an applicable method system; we develop the research results with some high-quality international scientific research works.

考虑顾客差异化的供应链库存与定价联合决策问题是供应链管理学术研究中的重点问题和热点问题。针对不同的顾客群体，采取不同的决策策略，构建供应链库存与定价联合决策模型，并给出相应的算法，对于供应链管理具有重要的理论研究意义和实际应用价值。本项目的主要研究内容包括：基于多需求类型的供应链库存与定价联合决策的运作机制及框架；预先需求信息条件下和需求信息更新条件下具有多需求类型的供应链库存与定价联合决策模型；网络条件下多需求类型的易逝品供应链库存与定价联合决策模型；基于多需求类型的供应链库存与定价联合决策系统的协调运作机制的决策模型；以及针对研究获得的模型与算法的应用研究。本项目的研究目的在于：提炼出科学的、有理论与实际价值的多需求类型下的供应链库存与定价联合决策问题体系；建立并给出多需求类型下供应链库存与定价联合决策模型和算法，形成具有实用性的方法体系；取得具有一定国际影响的研究成果。

本项目针对考虑顾客差异化的供应链库存与定价联合决策问题展开了研究。本项目的主要研究内容包括：考虑多需求类型的供应链库存与定价联合决策的运作机制及框架，综述了相关的文献和最新的研究成果，提出了考虑不同顾客优先级的库存保留策略，分析了此问题在电子商务平台下如何应用；考虑了提前需求信息下两类需求类型的顾客，不同的优先级带来各自的库存和定价策略如何变化；除此之外，将研究的视角扩展到了定制化产品的随机学习供应链，易逝品库存和考虑公平关切的可持续创新供应链方面等。本项目课题组在国际期刊European Journal of Operational Research、Int. J. of Environmental Research and Publish Health、中国管理科学等发表了论文，另有6篇在投和即将投稿论文。借助本课题，已指导毕业硕士研究生2名，在读3名从事与本项目相关研究。同时，本项目课题组参加了数次本领域的学术会议，在国际国内学术会议（如INFORMS、IEEE ICSSSM、物流系统工程学术研讨会、华人管理科学与工程论坛等）上发表和宣读了相关的研究成果。