企业危机溢出效应的预判与干预策略研究

The flourish development of the mobile Internet and information technology promotes the rapid expansion of self-media such as microblog, forum and triggers the profound changes in the interaction patterns between social subjects. The speed of information dissemination and diffusion is accelerated and the crisis of individual firm is increasingly easily to influence other firms of the same industry after the information dissemination and amplification. How to prejudge and response the spillover effects of corporate crisis has been one of the hot spots in academia. By using the event study, experimental research, and other empirical methods, this project analyzes corporate crisis spillover process and influencing factors. Then in the light of stakeholder’s information processing and corporate information communication, we put forward some suggestions on how to deal with the spillover effect of corporate crisis in the industry. The main contents of this project include: (1) the influencing factor of corporate crisis spillover; (2) the impact of stakeholder’s information processing on corporate crisis spillover effect: the mediating role of responsibility attribution and mechanism of information processing; (3) the intervention strategies of the negative spillover effect from corporate crisis: the moderating role of receiver firm reputation and firm actions. The related research achievements will enrich corporate crisis management theory and provide decision supports for corporate crisis management.

移动互联网技术的蓬勃发展，推动了微博、论坛等互联网自媒体的飞速扩张，引发了社会主体间互动模式的深刻变化，信息传播和扩散的速度加快，个别企业的危机越来越容易在信息的传播和放大后对同行业其他企业造成重大影响，如何预判和应对企业危机溢出的影响已经成为学术界研究的热点之一。本项目采用事件研究、实验研究等实证研究方法对企业危机溢出过程及其影响因素进行分析，从利益相关者的信息处理和受讯企业信息沟通角度研究得出应对企业危机在同行业中发生溢出的对策建议。主要研究内容包括三个方面：（1）企业危机溢出效应的影响因素；（2）利益相关者的信息处理对企业危机溢出效应的影响：危机责任归因和信息处理模式的中介作用；（3）企业危机溢出效应的受讯企业干预策略：受讯企业声誉与企业行为的调节作用。相关研究成果将有助于丰富企业危机管理理论，并为企业危机管理提供决策支持。

随着移动互联网技术的蓬勃发展，个别企业的危机越来越容易在信息的传播和放大后对其他企业或行业造成重大影响。如何对危机溢出效应进行预判和干预等问题已引起国内外政府、企业和社会公众的关注。本项目从利益相关者视角出发，识别影响企业危机溢出的关键因素，分析企业危机溢出的内在机制，并从受讯企业的角度提出干预策略建议。研究发现：（1）利益相关者感知到企业间相似性与媒体负面报道是影响企业危机溢出的关键因素；（2）利益相关者的认知受限、卷入程度、参照标准与情感风险感知、审慎风险感知、经验风险感知通过情境动机影响利益相关者对无辜组织的评估和看法；危机事件相关信息会影响利益相关者系统式信息处理模式，从而间接影响危机溢出程度；（3）受讯企业声誉可以缓解危机溢出的负面影响，危机发生后，受讯企业应对行为的正义程度也会影响企业危机溢出。. 本项目研究丰富危机管理领域的研究进展，可为企业危机管理者认识、预防和应对负面的企业危机溢出效应提供理论指导和决策参考。在本项目的资助下，申请人已在Business Strategy and the Environment, Management and Organization Review, Current Issues in Tourism, Personnel Review等经管类主流期刊发表SSCI论文11篇。