基于评价要素与评价基准的产品造型情感类型与情感价值研究

Emotion is the main issues related to the product design innovation. The classifications of product emotion are built on the affective appraisal factors, while the values of product emotion are built on the affective appraisal baseline. The research project propose new product-form design methods to meet user emotional expectations. Since the purpose of product-form design is to satisfy the consumer's emotional expectations, how to perceive the ambiguous and typicality in emotion are the difficulties in this research...The main research contents: appraisal factors of product emotion, classification of product emotions and product emotional values. Firstly, based on "feature-role-semantics" framework, this research defined the affective appraisal factors in emotional evaluation, based on the form-design feature, emotion role and affective semantics using the cluster analysis methods etc. Secondly，in the emotion classification research, the classifications of product emotion are classified through the studies on emotion multilayer and emotion scenario, using perceptional modeling and the semantic differential methods. Finally，In the emotional value research, the benchmarking and reference analysis helps in defining the baseline of affective appraisal, the emotional value judgment and the iteration of design solutions. The proposed consumer oriented design analysis method could make designers understand what are the emotions in the form design and how they affect the consumer cognitions so that to offer a new and effective design methodology. The keep theoretical points of the project include: the completeness of emotional factors, emotion value judgment and emotion value weighting...The study will focus on car styling domain, with combining both experiment analysis and case study. These tests and the data obtained will contribute to adjust and refine the analysis method and the design method.

情感是设计创新的重要课题。项目研究以情感评价要素为情感类型的分析基础，以评价基准为情感价值的判定依据，提出满足用户情感期望的产品设计方法。情感模糊性和典型性是研究的难点。..研究主要内容：情感要素研究、情感类型研究和情感价值研究。首先，以“特征－角色－语义”三要素为基础，通过特征聚类实验分析等方法，研究造型特征、情感角色和情感语义，抽取产品造型情感的特征信息，获得产品评价要素集；再通过感知类型和认知差异实验分析等方法，研究情感类别与情感情境，确定产品造型情感类型；最后，通过标杆评价和基准分析等方法，研究情感评价基准、情感价值判定和设计迭代求解。提出满足用户情感期望的设计方法，帮助设计师有效处理情感设计与用户认知的关系。在情感要素完备性、情感价值判定与情感价值权衡方面取得理论创新；在产品情感分析与设计方面取得方法创新。..项目以汽车造型为主要研究载体，依据实验和实证数据来构建检验理论和方法。

课题组以实证主义作为基本研究理念，通过访谈、问卷、实验、等多种研究方法，提出了基于情感要素关系的辅助设计方法，并进行了案例应用验证研究建立了以“情感对象”、“情感角色”和“情感语义”情感三要素的基本关系模型，并以此构建了情感研究的基本框架。在此基础上，研究提出将信息流动作为情感对象，角色和语义之间关系的本质，从情感角色层面明确了感知主体的内涵，信息传递的路径，并构建了感知对象、感知主体和情感情景的汽车造型情感信息交互框架。通过研究情感角色，明确了情感冲突的实质，并提出了“情感激活”和“意向转化”两条消解冲突的路径；同时，提出了基于情感角色的设计方法和和相应的设计问题求解方法。研究提出将情感评价基准作为反应情感价值的方法，并提出了造型设计迭代中情感价值的判断基础、判断机制和判断工具研究提出了情感设计要素的完备性，构建了情感要素和信息的关系模式，并提出了基于情感要素的设计迭代策略，以及基于情感价值的设计问题求解模式和设计迭代方法。实现了情感要素、情感转化对创新设计过程中的策略辅助，兼具理论和实践双重意义。