碳规制下企业减排策略与生产定价决策研究

Nowadays, two kinds of carbon regulations including the carbon tax policy and the cap and trade policy are usually carried out at home and abroad. Firstly, in the perspective of enterprises, this project considers the optimal production and pricing decisions under different carbon regulations and concentrates on how implementation of remanufacturing strategy, remanufacturing and trade-in strategy, and carbon reduction investment strategy under diverse carbon regulations will impact the optimal solutions respectively. Secondly, it also investigates the competing firms’ production and pricing decisions. And some meaningful managerial insights can be gained from the impact of changes in external conditions on the optimal production and pricing decisions compared with the monopoly situation. Thirdly, in order to look for the conditions which can simultaneously improve both of economic performance and environmental performance, this project focuses on investigating the effect of changes in policy and market parameters on firms’ both economic performance and environmental performance. Firms can benefit from this to adjust his optimal decision according to the changing market and policy. Therefore, our research not only helps firms promote their economic performance under carbon regulations, but also provides suggestions for policy makers to make effective regulations under various marketing conditions to improve environmental performance. As a result, the carbon regulations can be better carried out and finally the strategic goal of sustainable development of economy and environment can be achieved eventually.

本项目以当前国内外实施的碳税以及碳交易两种常见的碳规制为研究背景，首先从企业的角度考虑在不同碳规制政策下实施再制造减排策略、再制造和以旧换新并行减排策略以及投资减排策略时对最优生产与定价决策的影响；其次，考虑了存在竞争的企业间的生产与定价策略，与垄断市场进行对比，为了揭示碳规制下外部条件的变化对生产与定价决策的影响规律从而得到有意义的管理启示；第三，将重点探究政策以及市场参数的变化对企业经济效益以及社会环境效益的影响，旨在寻找到能够同时促进经济效益以及环境效益提升的条件以及相应的最佳生产与定价策略，有助于企业根据市场环境和政策环境变化进行决策调整，不仅能够帮助企业在碳规制下实现经济效益的提升，而且能够为政策制定者在不同的市场条件下制定合理有效的相关政策提供决策建议，以此促进环境效益的提升，从而更好的推进碳规制的实施，最终实现社会经济可持续发展的战略目标。

随着全球气候变暖，大气污染问题日益严峻，近几年关于碳规制下的生产运营管理问题的研究也正在逐步兴起，其中碳规制下企业的最优生产定价决策以及减排策略备受关注。因此，本项目立足于碳税和碳交易机制的现实背景，首先，探讨了不同碳规制下企业最优生产定价决策，以及经济效益与环境效益的对比分析；其次，研究了不同碳规制下实施以旧换新和再制造减排策略；第三，研究了不同碳规制下实施投资减排策略；最后，针对相关的拓展问题展开研究，包括统一碳税和差异化碳税下的再制造绩效评价、碳税制度下企业产品升级及信息披露策略、基于以旧换新的闭环供应链决策模型、产品差异化设计与定价、电子产品回收预测模型以及基于低碳的仓库运作优化问题等。本项目的研究首先能够揭示不同碳规制政策以及不同类型的减排策略对最优生产与定价决策的影响；其次，考虑了存在竞争的企业间的生产与定价策略，从而揭示碳规制下外部条件的变化对生产与定价决策的影响规律从而得到有意义的管理启示；第三，探究政策以及市场参数的变化对企业经济效益以及社会环境效益的影响，寻找到能够同时促进经济效益以及环境效益提升的条件以及相应的最佳生产与定价策略，有助于企业根据市场环境和政策环境变化进行决策调整，不仅能够帮助企业在碳规制下实现经济效益的提升，而且能够为政策制定者在不同的市场条件下制定合理有效的相关政策提供决策建议，以此促进环境效益的提升，从而更好的推进碳规制的实施，最终实现社会经济可持续发展的战略目标。