考虑供需两侧低碳动机的供应链低碳运作协调及低碳引导机制

The project aims at supply chain low-carbon operations coordination from a life-cycle perspective and governmental inducement mechanism. Both supply-side and demand-side characteristics and behaviors are highlighted. The low-carbon motivations of both sides are investigated first, then the structure and segmentation of low-carbon product market are discussed. Based on these, the coordination between supply and demand sides and among supply chain members are analyzed game-theoretically. For such purpose, low carbon focused cooperative modes and contracting forms are developed. In addition, the project attempts to disclose the black box of low-carbon preference and investigate its economic and non-economic factors. A well-defined formulation for low-carbon preference instead of the extant ambiguous ones will be proposed. Finally, the governmental objective that balances a tradeoff between life-cycle carbon footprint and supply/demand-side social surplus will be formalized, and then the low-carbon inducement mechanisms for this objective and their parameter setting will be designed and optimized. The effect of the mechanisms on supply- and demand-side decision-making behaviors will be discussed. During modeling analysis and insight extraction, the project will synthetically consider the low-carbon input-output relation, low-carbon time value, low-carbon product diversity, consumer heterogeneity and carbon footprint association between operations, etc. The research findings will help to enrich the low-carbon operations theory, and provide several practical implications, which endows the project with theoretical value as well as practical significance.

本项目综合考虑供需两侧的特征和行为，以全生命周期视角围绕供应链低碳运作协调及政府低碳引导机制开展研究。结合现实背景，分别从企业（供应链）和消费者（低碳产品市场）角度探讨供需两侧的低碳行为动机，探究低碳产品市场的结构和细分；分析供需两侧、供应链成员间的博弈关系，提出聚焦于低碳因素的供应链合作模式和契约形式并分析建模；在现有低碳偏好笼统刻画基础上尝试打开低碳偏好的黑箱，探究和刻画其背后的经济性和非经济性因素；界定兼顾全生命周期产品碳足迹和供需两侧社会剩余的政府目标，分析低碳引导机制及其参数设定对供需两侧的引导作用。在建模分析和启示提取时，本项目将综合考虑低碳投入产出关系、低碳时间价值、低碳产品多样性、消费者异质性、供需两侧各环节间碳足迹关联性等影响。预期成果将既是对供应链运作的理论探索，又是从供需两侧促进低碳运作的有益尝试，为现实背景下低碳运作实践和机制设计提供一定参考。

近年来，在国家大力推进低碳环保可持续发展的背景下，结合环境问题日趋严重所带来的影响，消费者的低碳消费意愿及由此产生的低碳消费市场在潜移默化的兴起。伴随着消费者低碳偏好的普及和发展以及低碳产品的经济性表现，低碳产品的市场份额和产品竞争力正在逐步提升，越来越多的知名企业都将低碳环保作为其重要的品牌策略和企业价值观。本项目组按照既定研究计划，综合考虑供需两侧的低碳动机和行为选择，以产品全生命周期视角，围绕供应链低碳运作优化协调和政府低碳引导机制设计议题展开研究。结合现实场景，分别从企业（供应链）和消费者（低碳产品市场）角度剖析供需两侧的低碳行为动机，探究低碳产品市场的结构和细分；分析供需两侧及供应链成员间的博弈关系，提出聚焦于低碳因素的供应链合作模式和契约形式；在现有低碳偏好笼统刻画基础上尝试打开低碳偏好的黑箱，探究和刻画其背后的经济性和非经济性因素；界定兼顾全生命周期产品碳足迹和供需两侧社会剩余的政府目标，分析低碳引导机制及其参数设定对供需两侧的引导作用。在建模分析和启示提取时，本项目将综合考虑低碳投入产出关系、低碳时间价值、低碳产品多样性、消费者异质性、供需两侧各环节间碳足迹关联性等影响。此外，项目组还对行为运作和平台运作等相关问题展开研究，对公平、风险、失望等行为因素发展了一些新的概念和议题，对平台背景下的众筹、众创机制优化和设计、全渠道管理以及会员广告推送等新兴议题也进行了探索性的研究。截至目前，本人依托本项目已经发表19篇期刊论文（含已接收待刊，其中18篇标注本项目批准号71571171），其中European Journal of Operational Research, International Journal of Production Research, Annals of Operations Research等国际主流SCI/SSCI源期刊论文16篇，另有多篇论文计划近期投稿国际主流学术期刊European Journal of Operational Research，Omega和International Journal of Production Economics等。项目组相关研究成果自发表以来获得国内外学术同行的广泛关注和积极引用，目前已累计实现WOS引用130次， Google学术引用220余次。