供应链社会责任的控制机制选择及其对合作绩效的影响研究

Implementation of corporate social responsibility is a prerequisite for increasing a firm's competence and achieving sustainable development. For firms invloved in a supply chain, as its competence depends on the competence of the whole supply chain,the competence not only lies on the implementation of its own corporate social responsibility, but depends on the implementation of the whole supply chain social responsibility. Therefore,it is very important for firms to promote every firm invloved in the supply chain to implement social responsibility to improve their brand reputation, loyalty of their employees and the identity of their consumers, and ultimately enhance the supply chain performance, which is ignored in previous research. Aiming at the research gap in corporate social responsibility and supply chain management as well as the practical problem in supply chain management, this project regards supply chain social responsibility as the main subject to study the influence mechanism and effectiveness of control mechanism on supply chain social responsibility, explore the effect of supply chain social responsibility on cooperation perforamnce, further investigating the moderating effect of context characteristic factors of supply chain on above relationships, and at last propose effective choice proposal of control mechanism for enhancing the implementation of supply chain social responsibility and cooperation performance. Conclusions of this project are not only expected to advance the development of theory on corporate social responsibility and supply chain management, but also may provide helpful theoretical guidance for firms invloved in supply chains to effectively manage supply chain social responsibility to improve the supply chain performance.

企业社会责任的承担已经成为企业提高自身竞争力，实现可持续发展的必要条件。对处于供应链中的企业而言，其竞争力取决于整个供应链的竞争力，因而不单单取决于其自身社会责任的履行，而是取决于整个供应链社会责任的承担。因而如何促进供应链上每个节点企业有效履行社会责任，提高供应链成员企业的品牌声誉、员工忠诚度和消费者认同，进而提高供应链绩效对企业而言至关重要，但以往研究忽略了这一重要问题。本项目针对目前企业社会责任和供应链管理领域的研究空白以及我国供应链管理实际面临的问题，以供应链社会责任为研究主体，探讨控制机制对供应链社会责任的影响机理和效果，分析供应链社会责任对合作绩效的影响效果，并研究供应链情境特征要素的调节影响，提出促进供应链社会责任履行进而提高合作绩效的有效控制机制选择方案。结论有望促进企业社会责任和供应链管理文献的发展，也为供应链成员有效管理供应链社会责任，提高供应链绩效提供有益的理论指导。

近年来，企业逐渐认识到只有履行社会责任才能维持企业长期持续的发展，因而企业社会责任已经成为企业关注的重点，而对企业社会责任的研究也已经成为学者们关注的焦点。本研究分析了中国企业社会责任履行的现状，归纳了国内外在该领域的研究现状，探讨了在中国研究企业社会责任的现实背景，实践和理论意义。在此基础上，本研究以供应链合作关系为主要研究对象，基于工具利益相关者理论，交易成本，社会交易，权力依赖以及社会成本理论，研究了企业社会责任的影响作用和路径，同时探讨了供应链合作关系中控制机制在合作中的作用机理和路径，提出了相应的概念模型和假设，运用通过发放问卷收集数据建立的数据库，对所提出的理论模型和假设进行了实证研究，并开发了一些教学和科研案例，研究成果在国内外较高水平期刊发表。本研究团队成员积极参与了一系列学术交流活动，并且培养了一批硕士研究生。本研究对于揭示社会责任履行的意义，提示企业如何合理利用资源履行社会责任，以及如何采用恰当的控制机制来促进合作，提高合作绩效具有重要的理论指导意义。