基于企业生态网络和价值链视角的电子商务促进浙江产业集群竞争力提升研究

Industrial clusters play a main role in Zhejiang province’s economics development while the internet technology acts as its innovative power. The way of production and sales of SMEs has been changed greatly in the e-commerce era. Now, the focus of e-commerce has changed from the sales side to the production side. With this new trend, this project will study how to leverage the competitiveness of industrial clusters through e-commerce. The project will study the coordination mechanism, organization mode and development path to improve the industrial cluster's competitiveness driven by the e-commerce. More specifically, we will study: the basic mechanism to enhance the competitiveness of industry clusters through e-commerce development in Zhejiang Province; the collaborative manufacturing network and mass customization of industrial clusters in the context of e-commerce; the integration of logistics resources and improvement of cluster supply chain’s competitiveness through e-commerce; the evolution path of industrial clusters’ innovation ability and the mechanism to promote it in the context of e-commerce; the financing mode, mechanism and strategy of industrial clusters in the context of e-commerce; the evolution and competition of sales channels of industrial clusters in the context of e-commerce. On the basis of the above research, methods, tool sets and suggestions to promote the transformation and upgrading of industrial clusters in Zhejiang province will be formed, which will also shed the light on the transformation and upgrading of other industrial clusters in the rest of the country.

浙江省经济发展逐渐形成了以块状集聚为“主导模式”、以互联网技术为“创新动力”的特征。电子商务环境下中小企业的生产组织方式和销售服务模式发生了重大变革，电子商务发展从主要面向消费和流通领域向生产领域渗透。本项目针对这种新动态、新模式，着眼于通过电子商务提升产业集群竞争力，研究电子商务驱动产业集群竞争力提升的协调机制、组织方式和优化路径。包括：电子商务促进浙江省产业集群竞争力发展的基础作用机制研究；电子商务背景下的产业集群协同制造网络和个性化定制研究；基于电子商务的集群式供应链物流资源整合与竞争力提升研究；电子商务背景下的产业集群创新能力提升机理及演化路径研究；电子商务背景下产业集群融资模式、机制与对策研究；电子商务背景下产业集群销售渠道演化和竞合研究。在上述研究基础上，形成电子商务促进产业集群转型升级的对策建议和工具集，为浙江及全国产业集群转型升级提供理论指导与方法优化。

改革开放以来，浙江省经济发展过程中形成了鲜明的以“块状集聚”为特色的发展模式，产业集群和专业市场形成了强烈的互相促进、互相依赖关系。互联网、信息化与电子商务也为推动浙江产业集群的转型、升级与竞争力提升提供了良好的基础与未来发展方向。电子商务的发展在为促进产业集群的转型、升级与竞争力提升过程中产生了一些新的趋向，从主要面向消费和流通领域向生产领域和生产服务领域渗透。.项目组从5个方面研究电子商务促进产业集群发展的效用和机理：（1）制造环节，研究电子商务促使产业集群将以协同制造为中心，向跨网、跨域、跨系统的多平台协同与产业融合的协同制造网络方向发展。（2）创新环节，研究电子商务促进产业集群内部企业与企业、企业与用户互动愈加紧密，企业协同创新和用户参与创新的模式和机理。（3）销售环节，研究传统产业集群和专业市场借助电子商务在互联网上实现映射和延伸，实现跨地域大规模买卖和直面顾客的销售通道。（4）物流服务环节，研究电子商务推动产业集群和供应链之间的耦合，实现在集群层次上对从原材料供应商到最终消费者所经历的物流、信息流和资金流的有效整合，从而改善产业集群总体整合能力差、集群内库存水平高、物流成本较高的问题，形成“集群式供应链”的新型供应链管理模式。（5）金融服务环节，研究电子商务为中小企业融资提供了新的渠道和契机。..项目组开展了多次的实地调研，访问了义乌、温州、石狮、东莞等市场和制造基地；项目组共发表了论文44篇；发表的期刊包括《Production and Operations Management》《Transportation Research Part B-Methodology》，《Information Sciences》《ieee Transactions On Knowledge And Data Engineering》《European Journal of Operational Research》等。项目组还组织了多次的学术会议。2016，2017，2018，2019年在浙大管理学院持续组织学术研讨会（每次参加师生约150人）。