乡村旅游地农户农业生产行为及其影响因素研究:以江西省为例

Farmer is microscopic economic subject in rural tourism region,whose agricultural production behavior deeply influences the rural nature of rural tourism region, but scholars did not make a response fully.The project taking Jiangxi Province as an example，depends on the farmer behavior theory, and based on constructing the theoretical analysis framework of farmers'agricultural production behavior, to analyze farmer'agricultural production behavior and its impacting factors in rural tourism region by the "double-track" research method. On the one hand, we analyze farmers'agricultural production behavior and their influencing factors by measurement model,and comb the restricting factors and dynamic factors to influence farmers' behavior. On the other hand, we case-analyze the representative farmers by PRA, to"deep-describ" farmers'agricultural production behavior and their key influence factors. Finally, based on the behaviour motivation theory,we design and improve the corresponding incentive mechanism and constraint mechanism, and put forward specific induction strategy for the restricting factors and dynamic factors to influence farmers' behavior. This project aims to reveal farmer'agricultural production behavior rules in rural tourism region, to provide theoretical support, decision-making basis and action guide for regulators formulating scientificly policies and reaching ultimately sustainable development of rural tourism region.

农户是乡村旅游地不可或缺的微观经济主体，其农业生产行为深刻地影响着乡村旅游地的乡村性本质，但学界对此并未做出系统而又充分的应答。本项目以江西省为例，依托农户行为理论，在构建农户农业生产行为理论分析框架的基础上，采用"双轨"研究方法深入探讨乡村旅游地农户农业生产行为及其影响因素：一是构建计量模型分析农户农业生产行为及其影响因素，并梳理影响农户农业生产行为的动力因素和制约因素；二是采用PRA方法对具有代表性的乡村旅游地农户进行案例分析，"深描"农户农业生产行为及其关键影响因素。最后，基于行为激励理论，针对影响农户农业生产行为的动力因素与制约因素，设计和完善相应的激励机制和约束机制，并提出具体的诱导策略。本项目旨在揭示乡村旅游地农户农业生产行为规律，为监管部门科学制定政策制度，合理诱导农户行为，以最终实现乡村旅游地可持续发展提供理论支持、决策依据与行动指南。

农户是当前我国乡村旅游地不可或缺的微观经济主体，其农业生产行为深刻地影响着乡村旅游地可持续发展。本研究以江西省为例，依托农户行为理论，利用实地调研获取的908份问卷数据和115户代表农户的PRA调查资料，在构建乡村旅游地农户农业生产行为分析理论框架的基础上，采用类型比较的方法剖析乡村旅游地农户农业生产行为特征；然后通过Logistic回归模型和PRA方法分析乡村旅游地农户农业生产行为影响因素，在此基础上梳理影响乡村旅游地农户农业生产行为的动力因素和制约因素；最后，基于行为激励理论，针对乡村旅游地农户农业生产行为的影响因素，设计和完善相应的激励机制和约束机制，并提出具体的调控策略。本项目旨在揭示乡村旅游地农户农业生产行为规律，为监管部门科学制定政策制度，合理诱导农户行为，最终实现乡村旅游地可持续发展提供理论支持与决策依据。本项目成果表现在理论为主兼顾应用的产出形式，先后出版学术专著2部，在学术期刊上发表论文11篇，培养硕士研究生3名，提供政府咨询报告1份，参加国内学术会议12人次、国际学术会议1人次，邀请境外专家到访2人次。