基于供应链协同的制造企业服务化战略实施和绩效影响

To promote the transformation and upgrading of Chinese manufacturing enterprises through servitization to overcome the development bottleneck has become an important strategy. However, most of the existing research regard servitization as a general and fuzzy concept and mainly focus on the internal adjustment of firms. They ignore the value co-creation through supply chain collaboration and fail to provide systematic and clear implications for firms. Therefore, this project adopts the perspective of supply chain collaboration, combines theoretical analysis with various empirical methods, and mainly probes into the following aspects: (1) It defines the classification mode of servitization and clarifies the inter-relationship between different types of servitization as well as their influences on performance; (2) integrating different theoretical angles, it builds a multi-level system of supply chain coordination mechanisms, and analyzes their effects on the implementation of different types of servitization as well as their specific effect path; (3) considering the influence of internal and external contexts faced by Chinese enterprises, it examines the dynamic change of the process of promoting servitization implementation and thus performance through supply chain collaboration. In sum, this project can enrich and expand the research related to servitization and supply chain relationship governance, and offer theoretical guidance and decision-making support for advancing servitization and sustainable development of Chinese manufacturing enterprises. Therefore, this project has important theoretical significance and practical value.

推动我国制造企业的服务化，是摆脱当前制造业所面临的发展瓶颈和实现中国制造业转型升级的重大战略。然而，现有理论研究多将服务化作为一个笼统的概念来讨论，且主要关注企业内部的相应调整，忽略了供应链价值共创对制造企业服务化转型的驱动作用，因而无法给予企业系统的和清晰的实践指导。因此，本项目从供应链协同的视角，综合运用理论分析和多种实证方法，重点研究以下内容：（1）界定服务化分类模式，明晰不同服务化类型间的相互作用和绩效影响；（2）结合多种理论视角，构建多层次的供应链关系协同机制体系，分析其对不同服务化类型实施的作用效果和作用路径；（3）检验在不同的企业内外部情境下，供应链关系协同机制推动服务化实施进而实现绩效这一作用路径上的动态变化。通过本项目的研究，能够丰富和拓展服务化和供应链关系治理等相关研究，为推动中国制造企业服务化的开展和可持续发展提供理论指导和决策依据，具有重要的理论意义与实践应用价值。