个体创造力：影响因素、深层机制及管理启示

Creativity is of critical importance to human society and economy, particularly for China's further development. Today, China has become the largest manufacturing country in the world, but China still lacks innovation. Building on prior research in marketing, psychology, sociology and other related fields, the current research will systematically examine important situational factors that influence individuals' creativity (particularly factors that influence Chinese people's creativity), the underlying mechanisms, and the managerial implications. Specifically, this research will focus on three important situational factors that have not been studied by previous research: 1) a single stimulus vs. a variety of stimuli, 2) motion vs. static, and 3) environmental density, and examine their effects on individual creativity. By bridging the gap in previous literature, this research will make significant theoretical contributions to the marketing and psychology research fields. Findings of this research will also have important practical implications for Chinese firms to enhance their innovation ability and for Chinese government and public administrators to design effective public policies that will facilitate the cultivation of creative human resource, the transformation of Chinese economy from a manufacturing country to an innovation country, and the long-term development of China's economy and society.

创造力对人类社会与经济，尤其对当前我国社会与经济的进一步发展有着至关重要的意义。今天，中国虽然已经成为制造大国，但却严重缺乏创新。本项目试图在营销学、心理学、社会学以及相关领域内现有研究的基础上，系统性地研究影响个体创造力的情境因素、深层机制及其管理启示，特别是影响中国人创造力的情境因素。我们的研究将以单一性 vs. 多样性、动vs.静、环境密度这三个前人未研究的重要因素为突破口，深入研究它们对个体创造力的影响，从而填补前人研究的空白，这不仅将对市场营销和心理学等学术领域产生十分重要的理论意义，而且可以对我国企业如何提高创新能力具有重要的管理启示，同时也为我国政府研究如何培养创新人才，以实现由制造大国向创新大国的转型，促进经济和社会进一步长期发展提供有益的政策参考。

创造力对人类社会与经济，尤其对当前我国社会与经济的进一步发展有着至关重要的意义。今天，中国虽然已经成为制造大国，但却严重缺乏创新。本项目在营销学、心理学、社会学以及相关领域内现有研究的基础上，系统性地研究影响个体创造力的情境因素、深层机制及其管理启示，特别是影响中国人创造力的情境因素。这不仅对市场营销和心理学等学术领域有重要的理论意义，而且对我国企业如何提高创新能力具有重要的管理启示，同时也为我国政府研究如何培养创新人才，以实现由制造大国向创新大国的转型，促进经济和社会进一步长期发展提供有益的政策参考。